She offers three general recommendations for writing design blogs - which is probably a good description of my type of blog:
a) Be bossy (but in a charming way). People research and follow blogs to get answers to investigate and get answers to questions. So, express your opinion and help others find solutions. I have been extensively checking out "Annie Sloan Chalk Paint" blogs to get advice on using the famous paints and found them immensely helpful.
b) Define your aesthetic as best you can. Being "wishy-washy" on blogs does not create followers or readers. Sometimes it takes a while to understand "your aesthetic" but writing helps you achieve that. I find that I have a definite decorating style (more eclectic than traditional) and writing the blog and following others has helped me develop a clearer sense of that style.
c) Don't try to please everyone. The beauty of blogs and the mass communication that it supports is that there are sites and resources for everyone. The article suggests that you define yourself (your product/suggestions) and stick with it. It also suggests that you should promote what you like and post what appeals to you. That's what will bring people back!
I have found her blogs to be particularly useful and in honor of the sentiment that I should please myself and be a little bossy - I am showing some classic pieces I have that I think are just wonderful and would love to find homes for ... in the spirit of a little self-promotion and clarity about what I like!! These are elegant and would fit well into a well-edited eclectic setting!